Pierre leads growth and commercial strategy at Fredriks, working across client development, international expansion, and the firm’s positioning in global private capital markets.

As Chief Growth Officer, Pierre brings a career built on scaling businesses and building brands across consumer, technology, and retail. Before Fredriks, he held senior leadership roles across Europe, Asia, and the US, working with businesses at critical inflection points. At Polaroid, he led the brand’s revival as a global consumer technology business, rebuilding its commercial presence across dozens of markets through partnerships with major entertainment, fashion, and media platforms. Earlier, he drove significant growth at G-Star across the UK and consulted on international market entries for some of the best-known names in premium retail.

Outside work, Pierre is based in Stockholm with his family. He plays competitive padel, swims in cold water, and has a long-standing interest in Norse history and culture.