Alex provides the financial leadership and governance that lets Fredriks operate and grow with confidence across its international markets.
He brings over 30 years of finance leadership experience across media, fashion, and professional services, specialising in building robust, scalable finance functions for fast-moving businesses. His particular strengths are strategic planning, forecasting, and working with leadership teams through periods of growth, restructuring, and change.
Alex spent seven years at VICE Media in senior commercial finance roles across the Publishing, TV, and Luxury divisions. Before VICE, he was Finance Director at Mary Katrantzou, working with the founder to drive growth across new products and markets. He began his career as a Chartered Accountant, leading Business Advisory teams supporting mid-market and owner-managed businesses.
Alex is an Associate Chartered Accountant (ACA), ICAEW, and holds a Bachelor of Sciences (Hons) in Economics from Queen Mary University of London.
Alex provides the financial leadership and governance that lets Fredriks operate and grow with confidence across its international markets.
He brings over 30 years of finance leadership experience across media, fashion, and professional services, specialising in building robust, scalable finance functions for fast-moving businesses. His particular strengths are strategic planning, forecasting, and working with leadership teams through periods of growth, restructuring, and change.
Alex spent seven years at VICE Media in senior commercial finance roles across the Publishing, TV, and Luxury divisions. Before VICE, he was Finance Director at Mary Katrantzou, working with the founder to drive growth across new products and markets. He began his career as a Chartered Accountant, leading Business Advisory teams supporting mid-market and owner-managed businesses.
Alex is an Associate Chartered Accountant (ACA), ICAEW, and holds a Bachelor of Sciences (Hons) in Economics from Queen Mary University of London.
Alex provides the financial leadership and governance that lets Fredriks operate and grow with confidence across its international markets.
He brings over 30 years of finance leadership experience across media, fashion, and professional services, specialising in building robust, scalable finance functions for fast-moving businesses. His particular strengths are strategic planning, forecasting, and working with leadership teams through periods of growth, restructuring, and change.
Alex spent seven years at VICE Media in senior commercial finance roles across the Publishing, TV, and Luxury divisions. Before VICE, he was Finance Director at Mary Katrantzou, working with the founder to drive growth across new products and markets. He began his career as a Chartered Accountant, leading Business Advisory teams supporting mid-market and owner-managed businesses.
Alex is an Associate Chartered Accountant (ACA), ICAEW, and holds a Bachelor of Sciences (Hons) in Economics from Queen Mary University of London.
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